Websites became interactive which birthed "digital". Digital work is really just creative strategy within the very flexible medium of digital.
For me, digital work has spanned from wireframing and scoping complex websites to creating a decision tree for email onboarding and nurturing campaigns.
While diving deep into database marketing or social media integration is good, focusing solely on one medium can sometimes be campaign myopic, focused a little too closely on one way to do things.
That being said, there is one thing that digital can bring to the table that the other mediums cannot, tracking.
Whether digital is used by itself or integrated with offline marketing efforts, the digital medium spend can often be tied directly to sales or other measurable goals.
Digital marketing's growth has been exponential and, as tracking has become more of the norm, now digital is almost essential.
Websites. E-mail. Social. Mobile. Online Advertising. Adding simplicity in a very complex field.
Even though I reside in salt lake city, Utah I have worked with clients from new york to california.
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After moving to Utah from California quite a few years ago, I have come to love Utah. With unfettered access to endless outdoor activities coupled with the convenience of the “downtown”, it is hard not to love.
It’s here in Salt Lake City that I have owned and managed a small design and marketing firm for 5 years. This was the culmination of my passion for pointed communication and effective design. With over 40 clients in 5 states, we worked on hundreds of different projects and campaigns. Of this I am proud.
I work at the most award-winning advertising agency in Utah, Richter7, where I manage the stategy and resources on the digital side of things as the Director of Digital Marketing.