creative.
- brainstorm
- goal-focused
- catch attention
- concept
- repeat
Creativity has less to do with producing something than most people think. One of my minor advertising industry pet peeves is when a designer or copywriter is referred to as a "creative".
The fact is, if creativity is not prevalent within the ideas, strategy and just about everything (except accounting), then you will produce something that you have produced before. That may work, for a while, but that approach often plays it safe to gain project approvals.
I am interested in goal-driven creativity first, safety second.
digital strategies.
Websites. E-mail. Social. Mobile. Online Advertising. Adding simplicity in a very complex field.
about me.
Even though I reside in salt lake city, Utah I have worked with clients from new york to california.
Click below to see an example of the creative work in action.
//Creative case study
a little bit
about me.
After moving to Utah from California quite a few years ago, I have come to love Utah. With unfettered access to endless outdoor activities coupled with the convenience of the “downtown”, it is hard not to love.
It’s here in Salt Lake City that I have owned and managed a small design and marketing firm for 5 years. This was the culmination of my passion for pointed communication and effective design. With over 40 clients in 5 states, we worked on hundreds of different projects and campaigns. Of this I am proud.
I work at the most award-winning advertising agency in Utah, Richter7, where I manage the stategy and resources on the digital side of things as the Director of Digital Marketing.
a creative case study
brach design architecture.
Brach Design Architecture is a modern architecture firm located in Salt Lake City, Utah. While their design is clean and modern, their focus is on marrying this with green design. In other words, they design in such a way to use as little energy as possible.
a creative case study
photography.
